ABOUT
Leadership Researcher.
Speaker. Executive Coach.
Questionologist.
TANIA PEMBERTON
Oxford, United Kingdom
THE STORY
Tania Pemberton is an executive coach, leadership researcher, and speaker whose work sits at the intersection of human performance, organisational change, and AI-era leadership. With over 20 years in corporate life spanning publishing, EdTech, SaaS, and global knowledge management, she brings rare depth to the questions that matter most in a rapidly changing world of work.
Her research at Oxford University's Saïd Business School and HEC Paris examined the characteristics that make questions truly effective — and why the quality of inquiry determines the quality of every conversation, decision, and relationship in an organisation. That research, grounded in two decades of real-world leadership, sales, and commercial experience driving business growth, has become the foundation of a practical, evidence-based framework that transforms how leaders think and act.
As AI reshapes how organisations operate, compete, and make decisions, the human skills that work alongside it are becoming the new leadership edge. Tania works with leaders and teams navigating this shift — helping them develop the critical thinking, depth of inquiry, and strategic questioning capabilities that amplify what AI makes possible. Her work is for leaders who understand that in a world of AI-generated answers, the most powerful competitive advantage is knowing how to ask a better question.
Drawing on her coaching practice, her academic research, and over two decades at the frontline of organisational change and commercial growth, Tania helps leaders build clarity, confidence, and impact — in the boardroom, in high-stakes conversations, and across complex, global teams.
Based in Oxford, she works with leaders and teams across four continents, delivering in person and online.
"What's the one question your organisation isn't asking right now?"
CREDENTIALS & EXPERIENCE
Two decades of research,
practice, and impact.
01
Masters, Oxford University
Saïd Business School. Research into the characteristics of effective questions, leadership inquiry, and human performance.
02
Research, HEC Paris
Examined questions in leadership and group dynamics — why the right question changes the quality of every decision and relationship.
03
Executive Coach
Coaching practice with senior leaders and executive teams globally — from FTSE boardrooms to fast-growth startups across four continents.
04
Speaker & Facilitator
Thought-provoking keynotes and workshops for leadership teams worldwide on strategic questioning, AI-era leadership, and human performance.
05
20+ Years Corporate Leadership
Publishing, EdTech, SaaS, and global knowledge management — real-world commercial experience driving business growth at senior level.
06
Author, Any Questions?
Tania's forthcoming book explores the science and art of effective questions — what makes them work, why some questions change everything, and a practical framework any leader can apply immediately.
20+
Years in corporate leadership
4
Continents — in person & online
2
World-class research institutions
∞
Better questions asked
THE LOGO
A question asked at the doorway
The act of asking.
問 (wèn) is the Chinese character for "to ask". It is composed of two parts: 口 (kǒu), meaning mouth, and 門 (mén), meaning door or gateway. Together they depict a person standing at an open door, stepping forward, opening their mouth, and asking.
It is one of the most ancient images in the Chinese language. And it is exactly what great leadership requires: the courage to stand at the threshold and ask.
WORK WITH TANIA
Ready to ask a better question?
Whether you're looking for 1:1 executive coaching, a keynote for your leadership team, or a workshop on strategic questioning in the age of AI — let's start a conversation.
GET IN TOUCH